Have you recently started your own online business or have you thought about doing so? Did you know that building an email list is probably one of the most important things you could do? You may have heard this before, as it’s very important for bloggers and businesses alike that intend to sell products or services. If you’re wondering why it’s so important, here are a few reasons why you need to build an email list.
Keep in touch
Plain and simple, an email list allows you to keep in touch. If there is a big announcement and you feel the need to share it with your whole audience, an email is the perfect way to reach out. With that said, you also don’t want to send your audience constant emails, as they may become annoyed. Place all of your announcements on social media and reach out to your email subscribers when it makes sense.
Ownership
Having ownership of your email list is the lifeblood or your blog/business. Using social media is great for many things, but you don’t have ownership of that connection, the social media company does. If Facebook or any other similar company starts losing users or charging you, how will you reach your audience? Using social media as an audience connection is similar to renting your audience. Why rent when you can own? Build your email list and have the control to reach your audience, no matter what.
More likely to purchase products
If you are intending to sell products or services, an email list is crucial. Think about it, who would subscribe to your blog or website? Obviously, it’s someone who likes what you have to offer! People who like what you have to offer are way more likely to purchase your products than those who don’t subscribe. Imagine having 1,000 subscribers who love what you provide and purchase everything you offer. Release a product for $50 bucks and that’s $50,000! Build your audience of true fans and you really start to scale your profits.
Research
Have you ever wondered what your audience wants?…Well, ask them! What’s great about having a large list of subscribers is that you can reach out and ask them what they want. You can create a survey using any number of providers, like surveymonkey, and really get down to the root of your audiences’ wants and needs. The more research you do, the better information you get, and the more successful products you can create.
Closer relationship
Sending an email to your subscribers is very personal. Once sent, they will have an unread email waiting for them to view. This is a powerful thing when compared to social media, which is very easy to ignore. By reaching out and sending a few emails, you build familiarity and trust. Offer massive value along with that trust and you’re on your way to building an audience of true fans.
Many people start a blog or online business not giving much attention to the subscription list. What’s the point of creating great products and services when there’s no one to reach out to? When starting your blog/business, place email subscription as a top priority. After providing massive value and building your audience of true fans, they will come rushing to purchase all your products.
How’s your subscription list coming along? Let me know if you have any questions or hang-ups in the comments below!
