by meltux | Sep 22, 2018 | Entrepreneurship, Marketing, Online Business
Consider this scenario: You’ve spent hundreds, even thousands of hours perfecting your craft. Your website functions well, looks professional, and offers amazing products and services…yet your website traffic and therefore sales are non-existent. Makes for a bleak...
by meltux | Aug 14, 2018 | Entrepreneurship, Marketing, Online Business
Do you have a digital product you’d like to sell online or plan to sell in the future? Do you believe you’ve created enough awareness for your brand to become successful? With so many competing products on the market, it’s difficult to stand out above the rest and...
by meltux | Apr 22, 2018 | Marketing, Online Business, Web Design
Have you ever heard of usability testing? It’s a concept popularized in the early 1990’s by Jacob Nielsen, a researcher at Sun Microsystems. The technique focuses on measuring a product’s capacity to meet its intended purpose. In other words, is the product, in this...
by meltux | Feb 25, 2018 | Entrepreneurship, Marketing, Web Design
Have you ever heard of, “user centered design”? It’s a term coined by Don Norman in the 1980s to describe the design of everyday things. His focus was to design based on the users needs, leaving aside any arbitrary elements. Having an understanding of user centered...
