Do you have a digital product you’d like to sell online or plan to sell in the future? Do you believe you’ve created enough awareness for your brand to become successful? With so many competing products on the market, it’s difficult to stand out above the rest and succeed. With that said, there are a number of ways to promote your brand, one being free content. Now, you may be asking yourself, why would I give away free content? The answer to this question will become clear as we cover why free content helps sell digital products.
1. You Build Trust
Providing free, valuable content on a consistent basis helps build familiarity with your brand. Over time, potential customers begin to trust your brand based on the excellent content you provide.
The key here is to provide massive value through free content. Once customers see the value you provide for free, they’ll be eager to purchase your premium products and experience another level of value.
Now, free content can be just about anything that gives value to your audience. It can be as simple as motivating quotes on a daily basis, videos that explain how something works, blogs that keep your subscribers up to date on industry changes, and anything else of value. Provide your customers with valuable content and you will build a foundation of trust that will last.
2. You Build Authority
Building authority is closely tied to building trust, they generally go hand-in-hand. Providing high value content to your audience shows you know what you’re talking about.
The more informative and actionable content you provide, the more your audience will look to you for direction. The combination of trust and authority is a powerful combination that strengthens your brand and turns customers into raving fans.
Let’s take for example a motions graphics designer. One could create weekly tutorials to help others learn the software, offer live sessions to answer community questions, or even free courses for those who are just getting started. You want your audience to consider your website the go-to resource for their needs.
3. You Build Your Audience
Who doesn’t like free? When you offer something of high value for free, people will come to appreciate what you have to offer. They will most likely subscribe to your newsletter, share your content with friends, and grow your community of followers.
The more subscribers you attain, the better. Once subscribed, you can continue providing your audience with quality content that’ll eventually place them in a sales funnel for your premium product.
4. You Build Revenue
It’s a great feeling to help those in need, but you need to make a living too! The free content/digital products you provide will grow your audience and when the time comes to sell digital products of your own, you’ll have direct email communication with your entire audience. If you’ve built trust and authority in your space, you’ve built the perfect revenue stream.
For example, say you have 1,000 true fans, all you would need is to sell a $100 product to make $100,000. You don’t need millions of customers to do well, all you really need is hundreds or thousands.
Selling Digital Products
As you can see, offering free content/products brings people to your website and gets them familiar with your brand. The better the content, the more they will come to trust and appreciate what you have to offer. From there, the sky is the limit on what you can earn.
This is the basis of succeed at scale. The internet opens up audience potential to the entire world. With over 7.5 billion people on the planet, do you think your product/service could gain a following of a few hundred/thousand? Sounds reasonable to me, so get out there and scale your business to the next level!
What are your thoughts, are you working on a plan to sell digital products? Leave a comment below!
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