Wyzant is an online & in-person tutoring network that connects teachers and learners across multiple subjects. Wyzant uses a number of marketing strategies to acquire customers and I was tasked with working on many of them. Below is an example of a landing page and supportive ads I worked on. Once the design was complete, I was tasked with building it with landing page software. 

Wyzant is looking to effectively grow their customer-base. 

Create an eye-catching landing page design and supportive ads that encourage users to try Wyzant.

Lead designer, user interface design, ad design, build landing page using landing page software.

As always, I’ll work on a basic wireframe to organize the information in a way that encourages the desired action. After wireframes are complete, I’ll move to higher fidelity designs, bringing a lot more energy to the product. A mixture of color, photography, and illustrations work well to highlight what a product has to offer. Once this design was complete, I worked on a set of social media ads to support the release of the landing page offer.

Once designs are complete, I am able to build out a landing page using landing page software. In this case, I used a drag and drop builder along with custom CSS to create the landing page. Once complete, I may create additional versions for any necessary split-testing.

After running campaigns, performance insighs give me clues as to how to improve the design. Results can be used to further optimize for the desired result.